Video content creation and strategy
Mattress Firm is a mattress store chain founded in 1986 with 3,600 stores in 48 states.
I worked with the social media team to ideate, present, create, and edit 4x videos per month on a three month contract.
Videos went on the @mattressfirm and @sleep_dot _com instagram feeds.
Sleep.com is Mattress Firm’s health and wellness subsidiary content site.
I made both evergreen and trend videos. Using a mix of down-to-earth, funny, aesthetically pleasing and informational content, my videos received 70% higher views than the other videos on their social platform.