Video content creation and strategy

 

Mattress Firm is a mattress store chain founded in 1986 with 3,600 stores in 48 states.

I worked with the social media team to ideate, present, create, and edit 4x videos per month on a three month contract.

Videos went on the @mattressfirm and @sleep_dot _com instagram feeds.

Sleep.com is Mattress Firm’s health and wellness subsidiary content site.

I made both evergreen and trend videos. Using a mix of down-to-earth, funny, aesthetically pleasing and informational content, my videos received 70% higher views than the other videos on their social platform.

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