Social, brand, partnership strategy
Sunscoop is a creamy dreamy adaptogenic ice cream brand founded by Carli Blum, located in Los Angeles, California.
Over a four month period, I worked closely with the founding team to develop and re-define the way Sunscoop presents themselves on social.
I conducted a deep-dive on the wellness landscape and created and presented a Content Pillar Deck (see below) to the founding team.
I quickly transformed Sunscoop’s social into a cohesive and eye-catching page that spoke to the brand’s sense of humor and intentional ingredients. I managed graphic designers and content creators and led them through our new content pillar guidelines.
I introduced Sunscoop to larger brand partners for Summer 2022 activations including Supergoop!, Tower28, and July AC.
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